Sales Strategies.pdf

Sales Strategies false
By:Chris Newby
Published on 1998 by Kogan Page Publishers


Based on over thirty years' experience of corporate sales within blue-chip companies, Sales Strategies examines sales as a key part of business development and corporate strategy, focusing on the negotiation of large contracts in both the manufacturing and service sectors. Good selling in the corporate environment is about effective communication, planning, technique and research. Above all, it is about developing and sustaining long-term business and personal relationships, to the mutual benefit of both client and vendor. For those at senior management level, Sales Strategies illustrates the importance of integrating the firm's sales strategies with its corporate vision of the type of work it wants to perform. Case studies from an impressive array of blue-chip companies demonstrate real-life successes and serve to encourage the energy and commitment that is required from this demanding profession. Written in a lively and engaging style, this book teaches the art of corporate salesmanship from the expert's perspective.

This Book was ranked at 34 by Google Books for keyword Sales.

Book ID of Sales Strategies's Books is uFg7rj0BEk8C, Book which was written byChris Newbyhave ETAG "s+lFLSpXE0U"

Book which was published by Kogan Page Publishers since 1998 have ISBNs, ISBN 13 Code is 9780749427733 and ISBN 10 Code is 0749427736

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Book which have "188 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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